IUPUI’s Department of Undergraduate Education came to us with the problem of a low amount of students seeking employment on-campus. Once we conducted surveys and heard what students had to say, we discovered that many students were seeking professional experience but felt that off-campus jobs had better benefits. We came up with a campaign called IUPUI Works that helps students become aware of the professional opportunities on-campus and the benefits that come with those positions. This experience map depicts how we redesigned the campus job seeking process to better appeal to students.