Vannin' Vehicle & Package Design
Vannin' is a short series of items created for Greenlight Collectibles, a toy car company. The series is influenced by the 1970's Vanning Lifestyle. The first vanners were surfers, hippies, campers and then it grew into something so much larger. Vanner groups began to form throughout the states and thousands of people started to come together to create what we know today as Vanning. The Vannin' series features intricate designs inspired by those era specific vans. Below you can see the process of creating the first item in the series.
Vehicle Artwork
This artwork is created by using reference photos of a similar real world vehicle. The outlines of the van and the illustrations are all created using Illustrator. The colors are represented in Pantone values to ensure the factory paints an accurate color palette.
Logo Ideation
After the vehicle artwork is created, the next step is to create packaging. The Vannin' theme was going to be used in a handful of projects so a logo was needed for the series.
Logo Iterations
Just a few tweaks here are there allowed the logo to come together.
Packaging Iterations
The background of the packaging is what really sets the stage for the logo.
Final Design
The final design, along with correct legal lines and packaging standards are combined and ready for print.
Final Product
The final product is ready for mass production!